WHAT’S THE LOW DOWN ON THE SUGAR DEBATE?
Let’s make a complex story as simple as possible. Sugar ain’t good for you, so you need to reduce it as much as you can. According to the American Heart Association (AHA), the maximum amount of added sugars you should eat in a day are:
Men: 9 teaspoons.
Women: 6 teaspoons.
PURA Soda has got a small amount of sugar to enhance flavour – around 2 ½ teaspoons in our 330 ml can – rather than be the flavour.
It’s hard to get a tasty drink with no sugar so we’ve used with as little as possible. A pretty sweet deal we like to think.
WHY ONLY 5 INGREDIENTS?
Simple. If you have to add too many ingredients, what are you trying to hide? Just take a look at the ingredients panel on some soft drinks and you’ll need your fingers and your toes to count them all.
We’ve kept PURA Soda as simple as possible with just five ingredients:
Highly carbonated soda water for maximum refreshment
A small amount of pure cane sugar to enhance flavour
Natural flavours, not synthetics
A smidgen of citric acid to balance the flavours and provide more zing
Sodium benzoate to preserve the product integrity over the shelf life
IS PURA SODA A FLAVOURED WATER?
Nope. PURA Soda is a carbonated soda with plenty bubbles for optimum refreshment. Sparkling waters have smaller bubbles and are more about hydration than refreshment. PURA Soda doesn’t use colourants so looks like a water but it is a soda! Believe me. PURA Soda also uses natural flavors and a small amount of sugar. Many sparkling flavored waters use artificial flavors and artificial sweeteners or loads of sugar
IS PURA SODA ALCOHOLIC?
No, but feel free to add your own.
WHAT MAKES PURA SODA SO REFRESHING?
Without getting too technical, sodas are so refreshing because they’re highly carbonated, unlike still and sparkling drinks which are great for hydration but won’t blow your socks off on the refreshment scale.
ARE ALL THE FLAVOURS ALREADY AVAILABLE?
Currently, you’ll find 5 of our 7 unique flavours at your nearest Engen and Pick ‘n Pay. 2 new and exciting flavours will be out soon. Watch this space!
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